A client company can benefit from an independent review of their current technology plan by an industry veteran with over 30 years of experience in strategic planning. Whether it is an existing plan that needs to be reviewed or a new strategic plan that needs to be developed, Middlebrook Engineering Inc can provide direction and planning expertise to ensure that a company’s future direction is based on a sound plan that is practically implementable.
Our technical expertise includes developing cost and working with revenue planning models in conjunction with the financial business planning group to create an overall business plan that can be used to raise funding or garner board support to proceed.
Recent strategic plans developed for clients include:
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Over-the-top (OTT) television service using low cost settop box and integrated smart TV application. Not unlike Netflix but more integrated with linear and non-linear television content. The entire system was designed, costed and revenue projections developed in order to create a business plan for implementation.
- Delivery of television and movies to cruise ship cabins using IPTV versus cable TV technology. Besides doing the strategic plan we were contracted to engineer and implement the system and convert from the legacy video distribution system.
- Worldwide internet satellite system using low earth orbiting satellites. High speed ubiquitous connectivity anywhere in the world using low cost small terminal devices. This is an internal pet project of Barry Middlebrook’s that would be a game changer if the right party expressed a desire to proceed with the next level of system design and planning.
- Deployment of Switched Digital Vide (SDV) versus outside plant upgrade to 1 GHz
- Deployment of Fiber-to-the-home (FTTH) technologies or continuing with existing Hybrid Fiber Coax (HFC) practices
- Upgrade of satellite technology using existing space segment transitioned to newer equipment
- Deployment of HDTV production studio and edit suites using a central server storage architecture. Besides planning the system we implemented the production studio which is used for television production and web broadcast purposes.
- Conversion of existing analog non-linear edit production suites to new integrated digital television system. Besides planning the system we implemented a move of 10 non-linear production edit suites to a new facility that uses centralized server storage for improved workflow and cost savings.
- Review of options and budget for a Mobile production vehicle for HDTV production and satellite news gathering (SNG)
- Ka-Band satellite network conversion from older to new VSAT technology for optimum space segment utilization
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